Rebecca Saar
maRketINg | strategy | technology
About me
I’ve loved marketing from the start because it enables me to marry my creativite side with analytics, people, and strategy. I built my first website at the age of 12 and since then have been curious about technology, always eager to learn new programs and systems.
Half English, half German. Born in Germany and moved to California in my early teens.
Bachelor's from UC San Diego and an MBA from Hult International Business School.
Worked in nonprofit, media and tech industries. 13+ years experience as a marketer.
Passionate about womens & environmental issues. Proud member of the LWV and advocate for less plastic.
Resume
Background
Salesforce
Sr. Director, Marketing, 2020-present
Marketing Manager ➡️ Director, 2016-2020
Condeco Software
Marketing Manager, 2014-2015
The Center for Investigative Reporting
Bay Citizen
United Way-AmeriCorps
MBA, Hult International Business School, 2013-2014
Bachelor’s in Political Science, University of California, San Diego, 2006-2010
Expertise
- Audience Marketing
- Community Building
- Brand Development
- Product Marketing
- Digital Marketing
- Public Speaking
- Team Management
- Operations and Program Management
work
Audience Marketing
Nurtured the #AwesomeAdmin community, driving growth and engagement, building the identity, and marketing the role and career of the Salesforce Admin.
Product Marketing & Adoption
Moved thousands of customers to a new & improved platform by crafting educational articles, videos, podcasts, games and challenges for Salesforce Admins.
Digital & Content
Launched and managed the vision, roadmap, and implementation of admin.salesforce.com.
