Strategy, marketing, community, and AI. For the past decade, I’ve helped technical practitioners navigate platform shifts, helping the organizations around them turn change into adoption.
A career spent at moments of change
Helped grow Salesforce’s Admin community from roughly 14,000 to more than 1.2 million practitioners—connecting content, education, events, product launches, and community into one global engine.
Partnered across Salesforce to help Admins move to Lightning Experience, turning product change into practical guidance, technical education, and momentum at scale.
Today I lead strategy on how agents are reshaping technical roles—and how we build the skills, confidence, and operating models to adopt AI well.
How I work
About
I’m a B2B technology leader with 15+ years across ecosystem, product adoption, community, marketing, and AI strategy. My work lives in the space between a new capability and the people who need to understand it, trust it, and put it to work.
I’ve led global practitioner programs, product launches, technical education, executive storytelling, and high-performing teams. I’m at my best when the answer isn’t obvious yet.